Tired of paying high commissions to Expedia, Booking, AirBnB and
Yeah! I know.
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I've been the Marketing Director of a resort for more than 6
years, and it hurts.
It hurts your P&L, and your bonus (at least mine).
But, it's difficult to fill up your establishment with direct
And, yes, of course, they bring you travelers.
So, most of the times, you cannot get rid of this type of
companies at 100%.
Is there an alternative?
Something that let you reduce them to a minimum?
Something that makes direct bookings your main source of
Something that makes almost all bookings come from your
It's not a bad idea, isn't it?
Well, you can.
Combining email marketing with our proprietary NHPC system.
That's what we have done in the last 6 years in my last
It helped us increase our direct bookings.
It re-engaged and incentivized old customers.
It increased my bonus.
So, it might be useful to you.
Have you thought of how this might impact you?
I don't know if you have, but not only will it reduce
commissions to 3rd parties, but also it will bolster your cash
So, it means you will have money to spend much earlier than
And, maybe, if it's your case, you won't need to take out a
loan or credit.
What about predictability?
It happened to me.
Before introducing email marketing to the strategies, it was
harder to address forecast predictions.
But if you have bookings in advance, you will know how the
season will perform, and adapt to it, and make adjustments to
get to your objectives.
I could even increase bookings during low demand seasons.
That was really a high leverage strategy.
On low demand seasons it's hard to get visitors to your
website through Google and bookings through OTAs.
But, with email marketing, you can remind your customers to
come back and make subscribers spend a weekend there.
So, if you have a list of, at least 6,000 real subscribers or
old clients and you can send them emails...